The Bigwood Brief
Advertise The Party Line Subscribe
Advertise

Put your business in front of the valley

In the newsletter and on Instagram, from Ketchum to Bellevue.

Get the media kit
Who you reach

Three in four of our followers live in the Wood River Valley.

  • Hailey 34%
  • Sun Valley 16%
  • Ketchum 15%
  • Bellevue 10%

They’re homeowners, parents, business owners, and people who’ve been here thirty years or thirty days.

  • Instagram 22,200 views in the past 30 days
  • Instagram 3,557 accounts reached in the past 30 days
  • Newsletter 78% open rate, about twice the typical newsletter
  • Newsletter +82% subscriber growth in the past four weeks

Instagram figures from account insights for the past 30 days, as of September 23, 2026. Location share is of followers.

Three ways to be seen

Book one on its own, or pair them as a package.

Instagram

Good Company feature

A designed carousel about your business, posted from our account and yours at the same time, so both audiences see it.

  • Written and designed by us
  • Shared to our Stories
  • Copy and photos yours to keep
Cover slide of a Good Company feature on CoreFocus, a Pilates studio in Hailey
Newsletter

Pinned Event

Your event in a highlighted box at the top of Out & About, our weekly events calendar, above everything else that week. We only pin events we’d list anyway, which is why readers trust the box.

  • Above every other event that week
  • Links straight to your tickets or details
  • Labeled “Presented by” your business
Example of a pinned event box in the newsletter, for a Wild Flora Farm flower arranging workshop, labeled Presented by Wild Flora Farm
How it looks in the issue.
Newsletter

Lead Sponsor

The sponsor spot in each week’s issue, right after our lead story.

  • One sponsor per issue
  • Your logo and an ad we write together
  • Links to your site
Example of the Lead Sponsor spot in the newsletter, a local business ad with logo, headline, and a link
How it looks in the issue.

What a Good Company feature does

More than half the views across these features came from people who don’t follow us. Instagram keeps showing a well-liked post to new people, so a feature travels well past our regular audience.

  • Cover slide of a Good Company feature on Cloe Q. Photo

    Cloe Q. Photo

    Photography

    views
    1,144
    people reached
    577
    from non-followers
    47%
  • Cover slide of a Good Company feature on CoreFocus

    CoreFocus

    Hailey

    views
    1,008
    people reached
    420
    from non-followers
    57%
  • Cover slide of a Good Company feature on Wild Flora Farm

    Wild Flora Farm

    Bellevue

    views
    1,022
    people reached
    383
    from non-followers
    55%

The average feature: 1,060 views, 460 people reached, and 49 likes, comments, shares, and saves.

How it works

  1. Tell us about your business with the form below.
  2. We’ll send the media kit and an option that fits what you’re promoting, usually with draft copy already written.
  3. You approve everything before it runs.
Media kit

Tell us about your business

We’ll put together an option that fits.

That didn’t send. Give it another try, or email [email protected].
What are you interested in? (optional)

Or email [email protected], or find us at @thebigwoodbrief on Instagram.

The Bigwood Brief

A quick read on everything happening in the valley.

  • Instagram: @thebigwoodbrief
  • Email: [email protected]
Home Guides Advertise The Party Line Subscribe Read the latest Privacy Terms
© 2026 The Bigwood Brief. Made in the Wood River Valley. Published by Wood River Digital, Hailey, Idaho. Privacy  ·  Terms